How to have ‘mobile-friendly’ label in google search

non responsive vs responsive website

Google is labeling mobile-friendly websites directly in the search results.

How does it work?

Google Search “mobile-friendly” label is added in the snippets of the mobile search results.


This tag indicates that the website is optimized for mobile users. Google uses it’s webmaster tools technology to automatically determine if the website is adapted to mobile devices (responsive design).

According to Google Webmaster Central:A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped
If you want to make sure that your page meets the mobile-friendly criteria:

Why should my website have the “mobile-friendly” tag in Google results?

The reason is obvious: if your website is not mobile-friendly, a lot of mobile visitors won’t click on your result as it won’t have the mobile-friendly label. Therefore, you will lose visitors, which means a lower conversion rate.
It’s been a while since Google announced the importance of responsive design, and that having a mobile-friendly website will have some impact on getting SEO(Search Engine Optimization) higher rankings . It’s been a while also that responsive web design concept is getting stronger and it is a must for any serious website.

How do I know if my website is mobile-friendly?

To know if your website is adapted to mobile devices, you can use a new tool from Google, Mobile Friendly Test.
Simply go to this url:
enter your website’s page URL, and after a quick analysis, Google will inform you if your page is mobile friendly.

  • Mobile Friendly
    If you did your homework and you already have a responsive website, you’ll get this message:
    “Awesome! This page is mobile-friendly.”

  • Not mobile-friendly
    On the other hand, if the page you are testing is not prepared for mobile devices, you will get this notice:
    Not mobile-friendly test result

What to do if my website is not Mobile-Friendly?

Short answer: Convert your website into a responsive website.

If you are a webmaster, and your website is not prepared for smartphones, or any other mobile device, you can follow this excellent guide: Webmaster’s Mobile Guide .

If you prefer to hire professionals, we can make your life easier:
just send us your contact information at webtoresponsive along with your website’s URL and we will send you a free quote.


Like it or not, Google percentage of search market is more than 70%.  Optimizing your website for mobile users is not just a mean to fit in google’s requirements, but it is a way to improve user experience and keep your website up to date.
If you don’t have a responsive website, now it is the time!


Leave a comment

Your email address will not be published.